64 Rallies in 19 Days: Tarique Rahman Blends Interactive Campaigning with a ‘Family Man’ Image

During this election campaign, BNP Chairman Tarique Rahman has moved away from the traditional rally format where leaders speak and supporters simply listen. Instead, he introduced an interactive style—inviting members of the audience onto the stage and engaging them in live conversations. At the same time, he has projected himself as a “family man,” often appearing alongside his wife and daughter and emphasizing messages of peace and tolerance.

One of the central themes of his campaign has been the message, “I am one of you,” particularly directed at young voters. Through direct exchanges with attendees, he has sought to present himself as approachable while also shaping his narrative against political opponents.

At several rallies, Tarique called ordinary citizens from the crowd to the stage, asked about local concerns, and responded publicly to their questions. He listened to grievances, discussed possible solutions, and encouraged open dialogue rather than delivering one-sided speeches.

According to BNP sources, campaigning officially concluded on February 10. During the designated campaign period, Tarique addressed at least 64 rallies across the country. He traveled by a specially arranged campaign bus and, in some locations, by helicopter.

The BNP’s campaign formally began on January 22 with a rally in Sylhet. There, Tarique first experimented with bringing an audience member onto the stage for discussion—an approach that drew strong reactions from the crowd.

At the Sylhet rally, he invited someone who had performed Hajj or Umrah to come forward. After a brief exchange about faith, he posed questions to the broader audience, prompting collective responses. Communication analysts say this strategy not only engaged the crowd but also served as a subtle response to religious narratives in electoral politics.

Observers note that such interactive campaigning is particularly aimed at younger and first-time voters, who are more accustomed to digital engagement and real-time interaction. Rather than long monologues, direct exchanges can create stronger emotional connections.

BNP leaders describe the approach as a reflection of “new politics,” reducing the distance between leader and citizens. Similar strategies have been seen internationally—such as town hall-style meetings used by former U.S. President Barack Obama and open public dialogues by French President Emmanuel Macron.

Message of Peace and Tolerance

Since returning to Bangladesh after 17 years in the United Kingdom, Tarique Rahman has emphasized restoring stability and maintaining peace. He has urged supporters to remain calm in the face of provocation and stressed the importance of law and order.

In campaign speeches, he pledged that if elected, his party would strictly enforce public safety. While criticizing opponents, he also stated that mere political attacks would not improve people’s lives.

Presenting the ‘Family Man’ Persona

Another notable feature of this campaign has been the visible presence of his wife, Dr. Zubaida Rahman, and their daughter, Zaima Rahman. Although his wife did not deliver speeches, she attended several rallies and community events. His daughter also participated in youth-focused activities and discussions.

They were seen engaging with women, distributing wheelchairs to persons with disabilities, visiting neighborhoods, and even traveling by rickshaw during campaign outreach. Political communication experts suggest that highlighting family involvement is a widely used strategy in many democracies, helping candidates appear relatable and grounded.

By emphasizing his role as a husband and father, Tarique has attempted to project responsibility, warmth, and family values—qualities that often resonate strongly with voters.

Acknowledging the Past

In a televised address toward the end of the campaign, Tarique acknowledged that past BNP governments may have made unintentional mistakes and expressed regret for any shortcomings. He pledged to learn from the past and work toward building a safer future for the next generation.

With over 127 million voters set to cast ballots in the 13th parliamentary election, the effectiveness of Tarique Rahman’s strategy—combining interactive engagement, peace messaging, and a family-oriented image—will ultimately be reflected in the results on February 12.