A large area of ​​Palestinian refugee tents, with the slogan 'All eyes on Rafa' or 'All eyes on Rafa' written on them. This image created with the help of artificial intelligence is widely shared on social media for a few days.

The photo was first shared from Malaysia. It was quickly shared by nearly 45 million Instagram users, including many stars from India, Pakistan, and the Middle East.

The photo went viral after an Israeli airstrike on a refugee camp for displaced Palestinians, originally in the southern Gaza town of Rafah. At least 45 people were killed in the attack, according to Gaza's health ministry. Hundreds more are being treated for burns and bomb injuries. Several world leaders, heads of state and heads of international organizations have strongly condemned the attack and expressed grief over the loss of life.

The photo went viral soon after the attack on the Rafah refugee camp. According to BBC Arabic, the photo was first posted by a Malaysian youth on his social media account.

All Ayes on Rafa' is how the slogan started

The slogan was originally taken from a quote by Richard Peppercorn, the World Health Organization representative in the occupied Palestinian territories. Last February, he told reporters, "All eyes on Rafa" or all eyes on Rafa. He thereby issued a warning to the Israeli army planning to attack Rafah.

Speaking to reporters at the UN headquarters in Geneva, Peppercorn said he feared "unimaginable suffering" would ensue if Israeli forces carried out a massive operation in Rafah.

Since then, Peppercorn's remarks have been repeatedly used by other officials and activists to voice their concerns and oppose the Israeli operation in Rafah.

Why did the picture spread so much on social media?

Banners with the slogan 'All Ayes on Rafa' were seen protesting in major cities across the country.

Celebrities who have shared the picture with this slogan include pop star Ricky Martin, Turkish actress Tuba Bayukustan, Indian Priyanka Chopra, Alia Bhatt, Varun Dhawan, Syrian actress Kinda Alush and others.

Maher Namari, an e-marketing and artificial intelligence (AI) consultant, said that when the photo is widely shared, Instagram's 'Ad Yours' feature is used. As a result, users can participate in just two clicks, which easily engages millions of people in this campaign.

But the story is so heartbreaking, Namari recalls, that its availability online helped the film spread quickly. According to him, the attack on Rafah has saddened people all over the world

Namari said there is another reason why the film has spread so much. That is - it has no blood, no real people, no names or tragic scenes. According to Instagram rules, then it would be regulated.